Apple’s September 2025 Event: Everything You Need to Know

Artificial Intelligence - Prompt by Leonard Jefferson

Sep 15, 2025

3 min read

Apple’s big September event is always exciting, and this year was no exception. The company introduced four new iPhones, three Apple Watch models, and new AirPods. Here’s a detailed look at what was announced—and when you can get your hands on them.

When Can You Buy Them?

Pre-orders for all new iPhones, Apple Watches, and AirPods start on Friday, September 12, 2025.
Shipping and in-store availability begin on Friday, September 19, 2025 worldwide.[1][2][3]

The iPhone 17 Lineup

Apple launched four iPhone models this year:

iPhone 17
iPhone 17 Air
iPhone 17 Pro
iPhone 17 Pro Max

iPhone 17

Display: 6.3-inch Super Retina XDR with ProMotion (120Hz refresh rate).
Brightness: Up to 3,000 nits for outdoor visibility.
Camera: Dual 48MP cameras and an 18MP front camera with Center Stage.
Chip: A19 chip for faster performance and better battery life (up to 30 hours video playback).
Storage: Starts at 256GB.
Price: \$799.
Colors: Lavender, mist blue, black, white, and sage.
Availability: Ships September 19, 2025.[1][2]

iPhone 17 Air

Design: Apple’s thinnest iPhone ever at just 5.6 mm thick.
Display: 6.5-inch OLED with ProMotion.
Camera: Single 48MP main camera.
Chip: A19 Pro chip for extra power.
Battery: Up to 27 hours video playback.
Price: \$999.
Colors: Black, white, sky blue, and light gold.
Availability: Ships September 19, 2025.[1][3]

iPhone 17 Pro & Pro Max

Display:
- Pro: 6.3-inch
- Pro Max: 6.9-inch
Camera: Triple 48MP system (main, ultrawide, telephoto) with up to 8x zoom.
Chip: A19 Pro with improved cooling.
Storage: Up to 2TB on Pro Max.
Battery:
- Pro: 33 hours video playback
- Pro Max: 39 hours video playback
Price:
- Pro: \$1,099
- Pro Max: \$1,199
Availability: Ships September 19, 2025.[1][2]

Apple Watch Series 11, Ultra 3, and SE 3

Apple introduced three new watches:

Apple Watch Series 11

Sizes: 42mm and 46mm.
Display: Always-On Retina, 2,000 nits brightness.
Health Features:
- Hypertension alerts (pending FDA approval).
- Sleep score for better sleep tracking.
Battery: Up to 24 hours, or 38 hours in Low Power Mode.
Price: Starts at \$399.
Availability: Ships September 19, 2025.[2][3]

Apple Watch Ultra 3 (Sports Watch)

Size: 49mm titanium case.
Display: Brightest ever at 3,000 nits.
Features:
- Emergency SOS via satellite.
- Dual-frequency GPS for better accuracy.
Battery: Up to 42 hours, or 72 hours in Low Power Mode.
Price: \$799.
Availability: Ships September 19, 2025.[2]

Apple Watch SE 3

New Feature: Always-On display (first time for SE).
Price: \$249.
Availability: Ships September 19, 2025.[2]

AirPods: Pro 3 and AirPods 4

Apple refreshed its audio lineup with AirPods Pro 3 and AirPods 4.

AirPods Pro 3

Noise Cancellation: 2x better than before.
New Features:
- Heart rate sensor for workouts.
- Live Translation for real-time language translation.
Battery:
- Up to 8 hours with ANC,
- 10 hours in Transparency mode.
Price: \$249.
Availability: Ships September 19, 2025.[2][3]

AirPods 4

Design: Open-ear style for comfort.
Features: Personalized Spatial Audio, Adaptive Audio, and optional ANC.
Price: \$129 (regular), \$179 (ANC version).
Availability: Ships September 19, 2025.[2]

Final Thoughts

Apple’s 2025 lineup focuses on thinner designs, better health tracking, and smarter features. The iPhone Air is the star for its ultra-thin design, while the Pro models cater to power users. The Apple Watch Ultra 3 is perfect for adventurers, and AirPods Pro 3 now double as a fitness tool.